New ESP Store Website Coming Soon!We’ve got exciting new changes coming to our store. We’ve selected a new shop platform that we will be transitioning to in the next few months. The new shop will include an easy to use interface, and make it more efficient for each visitor to search and find products. For more information contact us at esp@expexhibits.com
We will be sending out more information as we get closer to the transition.
Show what your Products can really do…with Augmented Reality from ESP Exhibits.
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See our recent conference YouTube videos for great ideas for your next Trade Show and conference. The videos are from ESP’s Corporate office, Presentation Media Inc.
For information on Trade Show prints, material, rentals, shipping and design, contact us today to get ready for your next event:
We are inviting ESP Clients to join us for 5 Days of education and sharing.
The Creative Conference will be held at Presentation Media Inc., in Gardena, CA. It will showcase new capabilities and highlight innovative ideas for TRADE SHOWS, PRESENTATION GRAPHICS, fine art reproduction, CORPORATE GRAPHICS, signage and much, much more.
SCHEDULE OF EVENTS:
Monday, March 17th:
Specialized Logistics – There is a better way
Jason Barbatta, CIO Jet Delivery.
Tuesday, March 18th:
Industrial & Medical Imaging as Art
Dr. Mohammad A. Kamal, MD, CEO OmniPathology.
Wednesday, March 19:
Augmented Reality – The Printing is only the Beginning
Dan Freedland, Professor, Communication Studies at LMU. President International Printing Museum.
Thursday, March 20:
Success Criteria – A Process that Will Ensure Success Through Communication
Michael Norris, MA, MFC, Master Chair of THE DOJO FOR LEADERSTm, Certified Somatic Coach
Friday, March 21:
How Video Conferencing can Save Money and Save your Trade Show
Von Bedikian, CEO, President and Founder of GBH Communications
GUEST SPEAKERS:
Presenter: Jason Barbatta, CIO Jet Delivery
Jet Delivery is a leading provider of emergency transportation solutions in California with capability to move shipments across town or across country within hours.
Presenter: Dr. Mohammad A. Kamal, MD, CEO OmniPathology
A nationally renowned leader in the field of pathology, Dr. Mohammad Kamal is the founder and CEO of OmniPathology. An Assistant Clinical Professor of Pathology at UCLA and frequent lecturer at medical schools and conferences throughout the US and internationally.
Presenter: Dan Freedland, Professor, Communication Studies at LMU. President, Board of Trustees of International Printing Museum.
Mr. Freedland teaches Media and Marketing Communications, Communication Studies and “Political Communication”. He has nearly 40 years as a leader in the printing industry.
Presenter: Michael Norris, MA, MFC, Master Chair of THE DOJO FOR LEADERSTM, Certified Somatic Coach
THE DOJO FOR LEADERS™ (TD4L™) is private developmental leadership group for C-level executives of small to mid-cap privately held companies. Mr. Norris is a former Senior Master Chair of Vistage International, Inc., a CEO organization.
Presenter: Von Bedikian, CEO, President and Founder of GBH Communications
Mr. Bedikian founded GBH Communications in 1986 which has become a leading provider of conferencing, collaboration and unified communications products.
Want to know how? ESP can guide you through the process of getting great graphics, we will share the fundamentals of successful graphic for your next trade shows.
Fill out our form to get your free PDF guide to Great Graphics:
Here is a list of upcoming Trade Shows. Contact Nate at ESP Exhibits, he will help you get ready for your next Event, Trade Show or Presentation.
16-20 Feb 2014 LA CONVENTION CENTER
Los Angeles, USATravel Exchange is going to be held for a period of five days in Los Angeles, United States Of America.
16-20 Feb 2014
Los Angeles, USAUMA Motorcoach Expo is the oldest trade show for the motorcoach sector organised in USA.
18-21 Feb 2014
Los Angeles, USAComponents for Military and Space Electronics Conference and Exhibition.
22-22 Feb 2014 LA CONVENTION CENTER
Los Angeles, USAThe College Expo – Los Angeles is one day event for exploring new business potential in Education & Training sector.
Trade shows are like first dates, first meetings, or job interviews. Unless you have an ego like Donald Trump, these “firsts” scare the dickens out of you. They should. No matter how well you prepare, the unknowns trump the knowns by a ratio of about 10,000 to 1. If you’ve ever been on a blind date, or even a first date with someone you’ve just met, you know that a date is about being the person you strive to be, not the person you are.
Of course, not everyone has the gumption, the imagination, or the self-awareness to lift their game to the next level. Some people never grasp that first impressions are lasting impressions. They wear scuffed shoes to the job interview, slouch in the chair, chew gum, or dress inappropriately. They make the decision easy for the interviewer. On that important first date, when every word and every gesture is scrutinized, they monopolize the conversation, talk with their mouth full of food, and tell jokes that would offend Redd Foxx.
I suspect, however, that most of us strive to make a positive first impression. After all, we want to be liked, we want to be respected. In a typical social situation, we engage others in conversation in order to learn about their lives and to share ours.
Looking Good
Then why do so many trade show exhibits stink and so many trade show booth staffers stink even more. For the vast majority of attendees, their first impression of you is based on your display. It’s their first date, your first interview, and the first meeting for both of you. Walk the typical trade show, whether it’s a Chamber of Commerce “Meet and Greet” or your industry’s lollapalooza in Las Vegas, Orlando, or Chicago. About 50 percent of the exhibits are creative, targeted, and well-planned. The booth staff understands their roles and makes every effort to behave like outstanding role models. No inappropriate scratching, no Starbucks coffee cups littering the display, no obsessive Crackberry distractions. They are there to work the show and understand that during show hours they are on stage and every interaction is a performance.
Looking Bad
And then there are the other 50 percent. Let’s start with the booth. My oh my. . . too often it’s bulletin board artwork stuck to a booth built by the Alf and Ralph, the Monroe Brothers on Green Acres. Or if it’s a professionally designed exhibit, it’s long in the tooth, damaged, and the exhibit equivalent of Archie’s jalopy sitting on cinder blocks. Now that may be acceptable at the local hobby fair, but wearing the trade show equivalent of a lime green leisure suit at the Governor’s Ball is tacky (funny but still tacky). It screams, “I just don’t care.” Now you may be comfortable on your first date with a big piece of spinach stuck to your front teeth, but even if your date has matching green dental jewelry, chances are there will not be a second date. Trade shows are expensive, but the actual display is usually the least expensive investment over 2-3 years. So invest wisely.
Behaving Badly
Now the booth staff. This is almost too easy. So rather than riff on the stereotypical cell phone chatting, Motrin popping from a hangover, couldn’t give a rat’s @$$ booth staffers, let’s take the high road. The reason too many exhibits are staffed with the wrong people is simple. They are the wrong people. They don’t have a vested interest in the company’s success, they aren’t knowledgeable, and they aren’t “people” people. Trade shows are not magazine ads or television spots. They are face-to-face sales opportunities. How often have you been to a Chamber of Commerce mixer and the local bank’s display is staffed by a teller? The teller is pleasant and pleasant-looking, but he/she doesn’t know anything about the bank’s loan programs, CD rates, or charitable programs. The teller shouldn’t be there. The local branch manager should be. Pamphlets, key chains, and cleavage are not replacements for one-on-one knowledge.
Ideally, your trade show staffing should have senior management participation. They have the knowledge and the vested interest. Too often, however, they wander the show floor like a band of schoolgirls whispering snide comments about competitors, eating candy, and planning the evening’s activities. Never underestimate the power of a title. And unless your senior management is poison, meeting the CEO or President of a company in their booth can turn “interest” into an “order” almost immediately.
Want to succeed at your next trade show? Treat it like a first date. Look your best and mind your manners. Remember that first impressions are lasting impressions. And no matter how tempting that spinach omelet looks for breakfast, it’s probably a good idea to select the oatmeal instead.
Article Author: Mel White/Classic Exhibits, ESP Trade Show Displays Partner
ShowStyle Pro32 by Prezenta is a self-packing portable tabletop display that transforms into a display board approx. 64″w x 32″h. Ideal for for use at trade shows or individual meetings by sales reps, recruiters, teachers, trainers, and managers. Price includes blank arch-shaped header which packs handily into the back.
ShowStyle Pro32 Features:
• Velcro-ready fabric display surface available in 6 colors
• A blank arched header to display your logo graphic or tagline
• Self-packing/compact convenience
• Lightweight at just 20 lbs. with 14 sq. ft. of graphic area
Free Ground Shipping!
ShowStyle Pro32 sets up in mere seconds – just unfold, slip the header into its slots and your tabletop display is ready for show. Graphics can remain attached for packing and storage.
Turnaround Time: Usually ships in 24 hours. The self-packing case measures approx. 18″ x 32″ x 4″d and features an exclusive hideaway handle grip that pushes down to show and up to go – and disappears when the display is in use.
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